Image of the week..risky business

Image of the week is what I would call a risky one. When working commercially I strive to balance the needs of my client with my ideas and often wonder how far the creative juices are allowed to flow. Fortunately some clients encourage creativity and risk even when it terrifies them and this can be an opportunity to experiment.

The image attached is from the commercial job and is of a young man swimming for high intensity sports training ( Vo2 test). The client wanted abstract and documentary images...however there is a certain element of escapist calm when water is introduced. It seems to dominate a shoot and the textures felt painterly.

It's nice to play...